Everybody has heard of STIR/SHAKEN. Everyone knows they need to be compliant by June 30, 2023. This is not a request. It's a requirement. However, what's less clear is what that means. What are the requirements? What are the alternatives? You know you need to be compliant, but it's more than that. You need to ensure calls you originate get completed. You want your customers to be willing to answer calls that you deliver.
Recent FCC notices have called out that providers must not only have a plan to curtail robocalls, but must also take "reasonable steps...to avoid originating robocall traffic." Some providers may think it will never be them. The FCC won't track them down. They won't have an issue. While that thinking may risk exposing a provider, it is also misguided because unsigned or improperly signed calls are starting to be rejected by downstream providers. This will result potentially in sporadic call completion and a tax on customer service and network operations personnel.
Having a solution in place is not sufficient. Providers must configure it and actively manage the solution to ensure it is performing its stated objectives. Secondly, the reality of this new technology is that network signaling and processes are rapidly evolving. Whether it's changing dialing plans, changing SIP signaling, or changing implementation requirements, the solution needs to be actively monitored and managed. This is not a problem for larger providers who can have a whole team do nothing but build and manage this. However, smaller providers with limited resources spread across multiple functions are now being further taxed to learn and operate new technologies. Ribbon and Eastwind have teamed to deliver a complete suite of solutions along with the ability and skill set to help you manage and configure your networks appropriately.
A Complete Solution A Single Throat to Choke
Eastwind has teamed with Ribbon to help service providers both remain compliant with the letter of law and provide their customers with reliable robocall mitigation across both TDM and IP infrastructure. A comprehensive robocall solution is more than just STIR/SHAKEN compliance. STIR/SHAKEN will prevent users from spoofing legitimate dialing numbers. However, if the dialing number is legitimate, STIR/SHAKEN will not prevent calls from being originated, carried, or terminated. This is left to providers to proactively manage. Leveraging dynamic national and custom databases constantly being updated with the latest reliability information enables service providers to stop unwanted robocalls. Ribbon's Call Trust solution portfolio provides this capability with its Fraud and Nuisance Scoring services. Combining Ribbon's Call Trust with Eastwind's operational expertise will provide you and your customers with a fully functional robocall mitigation solution.
There are other alternative providers out there. However, they require a multi-vendor solution. Any time there are multiple vendors involved, the smaller providers are going to be squeezed. You don't need a solution that requires you to configure routing in multiple places. You don't need multi-vendor interop issues. You don't want to be tied to a single service provider solution from a liability or logistics perspective. You need a single, comprehensive solution for your network that minimizes the work you need to do manage it. You need Call Trust.
More than Technology, Ribbon's Call Trust and Eastwind Provide a Solution
Robocall Mitigation via STIR/SHAKEN and/or other technologies is NOT a simple set-it-and-forget-it process. Eastwind understands how to guide independent service providers through the hurdles of implementation - be it working with iConectiv to get tokens, configuring your switch, session border controller, and robocall mitigation solution, working side-by-side with you and your service providers to configure and de-bug, assisting with making routing, signaling, and call treatment modifications. Once it's operational, we'll continue to be there to help you use the service and leverage it to enable you to both meet ever-changing FCC requirements as well as provide your customers with service and call assurance.
Robocall Mitigation via STIR/SHAKEN and/or other technologies is NOT a simple set-it-and-forget-it process. Eastwind understands how to guide independent service providers through the hurdles of implementation - be it working with iConectiv to get tokens, configuring your switch, session border controller, and robocall mitigation solution, working side-by-side with you and your service providers to configure and de-bug, assisting with making routing, signaling, and call treatment modifications. Once it's operational, we'll continue to be there to help you use the service and leverage it to enable you to both meet ever-changing FCC requirements as well as provide your customers with service and call assurance.